It is our goal to achieve the best attendance possible for all the shows taking place at our venues. We include a high level of marketing within the hire of our venues however we suggest that a marketing budget is applied to achieve optimum attendance.
Our team are on hand to help with your marketing campaign and have developed strong media partnerships, allowing our clients to avail of preferential rates.
We have included our brand guidelines below along with a bank of logos. Please note that the venue reserves the right to refuse to accept artwork if brand guidelines are not met.
In order to optimise your events status on our website, we have provided guidelines for the productions of copy and artwork. These have been designed with search engine optimisation (SEO) and conversion rate optimisation in mind, all of which will deliver better results for your event.
We ask that a minimum of 200 words of copy is supplied for each event page. This will give us enough information to work with to create an event page that catches the users attention and that feeds into SEO.
We may amend copy when creating the event pages, this is to ensure we are meeting digital specifications to drive SEO, which will make your event page easier to find on Google, for example we will amend generic copy that mentions the national tour or other venues.
If copy is short and lacking in content, the venue reserves the right to pull assets from public platforms such as official YouTube channels, official artist websites, Facebook, Twitter or Instagram.
Ideally, artwork should be supplied in landscape orientation. We would also advise that different variations of artwork or act imagery is supplied as we can use these during our campaign activation across social media and our website.
Artwork should be supplied in high resolution; the minimum requirement is 1200x630 px with no text overlay. Where possible, the artist should be right-aligned.
In the case artwork is supplied in portrait format we will resize the image to fit our website event landing page but please note this will result in parts of the image being cropped. We reserve the right to crop imagery to fit our marketing channels.
Due to the number of shows taking place at our venue, we limit the amount of print accepted at our venues. A guidance has been given below, based on a six-month lead time before the event.
• 500 x A5 flyers
• 10 x A3 posters
• 1 x A1 poster
• 2 x six-sheet posters
If the official artist page is sharing content or creating events, the below pages must be tagged.
The realignment of our brands was undertaken in August 2019 and industry research was taken onboard to ensure our brands could work cross-genre and with all types of shows hosted in our venues.
When referring to our venues in both artwork and copy, we ask that you adhere to the below guidelines. These brand guidelines have not been designed to be restrictive but to build a strong brand resonance for the venues which will benefit the organic purchases from people who resonate with the venues and not just the artist.
Please download our venue logos from the below links. These should be used on all event artwork.
Please ensure that you send proofs of all artwork and promotional material to the marketing team for approval. All material must adhere to the brand guidelines of Waterfront Hall and Ulster Hall. If these are omitted without the approval of the venue marketing team, we reserve the right to not display your artwork.
When talking about our venues they should be referred to as:
Our venues form part of BWUH Ltd, a private limited company that was set up in 2016 after Belfast City Council took the decision to commercialise the venues. Since its inception, the venue has undergone a separation of conferencing and entertainments along with a rebrand of our venues to strengthen the brand and positioning within Belfast. The conference centre is known as ICC Belfast which incorporates the Waterfront Hall.
What marketing is included in the hire?
Website Event Page
You will have a dedicated page on the venue website with information about your event, images of the artists and a link to our online booking system. We advise that you follow the guidelines when providing content for your event page, these have been developed in mind for optimising your ticket sales.
For each event we do an announcement post, followed by an on-sale post on our various social media channels. In addition to this we create a Facebook event. Beyond this, we will share a selection of events on a weekly basis to our social channels, however the events we share is dependent on the campaigns we are running and our social media schedules.
On a regular basis we run competitions on our social channels or through the social channels of some of our partners including some of the leading hotels in Belfast. If you would like to run a competition, please contact a member of our marketing team. We limit the number of competitions going through our channels to ensure we are protecting the brand; with this in mind, we reserve the right to decline a competition offer.
Front Row Newsletter
Your event will be listed at least once in our weekly newsletter which is mailed out to a highly engaged database of 60,000+ previous ticket bookers.
Quarterly What’s On Leaflet
Every quarter we develop a printed leaflet which lists all shows that are upcoming. There is the opportunity to buy additional space within the leaflet (subject to availability) as well as a back-page takeover.
This leaflet is printed on a quarterly basis and distributed to key Belfast outlets for public pick-up.
We run a digital campaign 12 months of the year in which all events will be included with an exact of similar audience profile targeted.
What’s available at an extra cost?
Enhanced Leaflet Positioning
You can enhance your listing within our quarterly Front Row guide by opting for your artwork to be on display either within the listing page or take over the folded insert. This is subject to availability.
Venue Hero Wall
With an average monthly footfall of 28,000, we offer the option for your show to be displayed on an eight-sheet board, placed in key locations across our venues with optimal footfall for a three-month cycle. This is subject to availability.
Other Marketing Platforms
We have a large range of media partners in the city with whom we have preferential rates. We are always open to sharing our rates with our clients and can devise marketing campaigns based on your target audience, needs and budget.
National Merchandise carry out the merchandise operations across all three venues at a rate of 25%+VAT. A representative of National Merchandise will contact you in the weeks prior to your event to confirm the merchandise requirements.
If you need to contact National Merchandise ahead of this, you can contact Gemma Murray by emailing [email protected]
Once your event booking has been confirmed, please get in touch with the marketing team with event copy and artwork. If you want to learn more about developing a locally, targeted marketing campaign, please get in touch and we will be delighted to help.
If your event is 12 weeks out and we see an opportunity to boost sales, we will reach out to you with a proposed campaign to help you achieve your goals.